The data behind the audiences.
Every GradSignal audience is built on the JustSearched identity graph — the consumer and professional data infrastructure of our parent platform, built on first-party sources.
Consumer scale
280 million US consumers, resolved to individuals — not cookies or devices. The graph ties postal, email, and digital identifiers to one person, so an audience means the same people across every channel it deploys to.
B2B & professional coverage
Job titles, industries, and education level across the working population — the professional signals GradSignal targets with. This is what makes title-first targeting for advanced degrees possible at real scale.
Postal, verified monthly
Mailing addresses are NCOA-verified every month against the USPS National Change of Address system, so direct mail deploys to where people actually live — not where they lived two years ago.
Email & digital identifiers
Personal and work verified emails for contactable media, plus hashed emails and mobile ad IDs (MAIDs) for digital targeting — the identifiers DSPs, Meta, and CTV platforms match against.
Identity resolution you can put in a proposal
Offline and online identifiers are matched at 95%+ accuracy and maintained continuously from first-party sources. When a GradSignal proposal says an audience is 58,700 people in a 10-state region, that's a count of matched individuals — deduplicated, current, and reachable by post, email, and digital media.
Nurses & allied health, precision-targeted.
For healthcare degree programs — MSN, DNP, ABSN, NP tracks, and allied health certificates — GradSignal partners with Audience Synergy for precision targeting of nurse and allied health audiences: profession-verified targeting built for the programs that credential the healthcare workforce.
GradSignal
Healthcare audience partner
About JustSearched
GradSignal is a division of JustSearched.com, an audience data platform serving advertisers and agencies across industries. JustSearched operates the identity graph, the audience engine, and the activation infrastructure that GradSignal applies exclusively to graduate and professional education. Same data spine, purpose-built for one vertical.
How the data is used — and never used — is covered on our compliance page.