Start free, commit when your team is hooked, and pay for audiences only when they deploy. Wholesale usage rates are shared under partner agreement — never published where your clients can see them.
Why aren't usage rates published? Because your clients can read this page too. Wholesale pricing stays between partners.
And the school relationship stays yours — in either mode.
Audiences delivered straight into your seats — your DSP, your Meta ad account, your email platform, your mail house. You trade, you optimize, you own the reporting and the media dollars. We're the audience layer underneath, at wholesale rates.
Best for agencies with programmatic and email execution in-house.
No programmatic trading desk? We execute the campaigns for you — display, CTV, email, and direct mail deployed and optimized under your banner, with white-labeled reporting delivered back to you. You remain the agency of record, you set the client rate, and the school never hears our name. Paid social stays in-house with your team — the audiences arrive in your Meta account either way.
Best for agencies who sell media but don't staff a trading desk.
This is exactly what your free workspace produces — an anonymized program research brief with audience angles and real counts, ready to drop into a pitch deck.
View the sample proposalPublic research university (anonymized · real counts)
You'll grab a time on our calendar. On that call we set up your agency brand, your first school, and trigger your first program research live — you leave the call with proposals in hand.
No. GradSignal sells through agencies and media partners only. We don't pitch schools, and we never compete for your accounts.
Audiences are uploaded directly into your Meta ad account via API — never shared from an external account — in line with Meta's treatment of the Education category. See our compliance page for the details.
Any deployment: DSP audience CPMs, Meta media percentage, email match exports, and direct mail lists all draw from the included $500 before billing kicks in.
GradSignal audiences are built on the JustSearched identity graph: 280 million US consumers, NCOA-verified monthly for accurate mailing addresses, with B2B coverage across job titles, industries, and education level. Personal and work verified emails, plus hashed emails and MAIDs for digital targeting — matched across offline and online identifiers at 95%+ accuracy from dozens of first-party sources. Read about the data →
Yes. Managed activation runs the display, CTV, and email under your banner: you stay agency of record, you set the client rate, and reporting comes back white-labeled. Paid social always runs in your own Meta account.